Archive for February, 2009

Sunday, February 15th, 2009

Versus Tour of California is Epic

With the return of Lance Armstrong, all eyes are on the Tour of California. The Concept Farm’s campaign for Versus , appropriately titled “The Epic Cycle”, watches Lance get back on the bike for his highest profile race since his return. Check out or spot, then check out the race on Versus!

Posted by Tyronne Schaffer

Thursday, February 12th, 2009

And the Emmy Nominees are…

The Concept Farm was just nominated for New York Emmys, recognizing American Heart Association’s “Anything For Stroke” campaign and our “Cool in Your Code” television program.
See what the buzz is all about.

Cool in Your Code

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American Heart Association Campaign

Posted by Tyronne Schaffer

Wednesday, February 11th, 2009

Who Needs a Movie?

Um, wow. We’d say this “commercial” looks dated, but did it ever felt contemporary?

Check out one of the the best/worst commercial productions of all time. We love it.

Posted by Tyronne Schaffer

Wednesday, February 4th, 2009

Super Bowl XLIII Most Watched Game Ever

The results are in. If TV is dead, that means 98.7 million zombies were watching the game. Nielsen results show the 2009 Super Bowl matchup between the Pittsburgh Steelers and the Arizona Cardinals to be the most watched Super Bowl ever, beating out the 2008 Patriots vs Giants showdown. In a balanced advertising media buy attack, TV is still the quarterback.

See The Nielsen Company’s final Super Bowl numbers

Posted by Tyronne Schaffer