You may have seen the spot currently running where the focus is on a water bottle and the title reads something along the lines of an unimaginable number of years in a pile. Here is an idea that is radically fresh. Will it work? Could it catch on? Could you get a chain like Safeway to carry it or your local corner bodega (NYC only on that last one no doubt).
The following bit is ripped directly form their website.
“Part sustainable water company, part art project, part philanthropic project, and completely curious. Boxed Water Is Better, is a boxed water company.
Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.”
Learn more about what they’re doing
Posted by Alexander Rea