The folks at Environmentally Conscious Organization, Inc. (e.c.o.) really understand the new kind of thinking that is needed to address today’s environmental and business challenges. For more than a few reasons, their GreenBox should become the industry standard in a pizza delivery business where little has changed since Papa John’s added a cup holder for their Special Garlic Dipping Sauce.
e.c.o. understands that recycled materials are a necessary but not sufficient condition in next-generation packaging. Their novel design breaks down into serving plates and storage for leftovers thereby reducing waste and providing a point of differentiation for pizza makers that use it.
The final piece of the puzzle comes in the cost of the GreenBox which is no different than existing boxes, making it a wonderful choice even for proprietors who are unwilling to sacrifice anything to aid the environment.
Will the GreenBox become ubiquitous wherever piping hot pies are sold? More importantly, will it inspire similar re-imaginations in other industries?
Posted by Sean Biederman
