Director Judd Apatow is no stranger to using viral videos to promote his upcoming films. For Funny People, starring Adam Sandler and Seth Rogan as stand-up comedians, Apatow has upped the ante. To enrich the experience, not only did Apatow create a real concert in LA featuring Sandler and Rogan performing in character, he also created other content (movie clips, stand-up clips) of the actors performing in character. You can see them on their MySpace pages, in YouTube videos and even on NBC.com. The promo of a mock NBC classroom comedy featuring Jason Schwartzman is so dead-on, you can’t help but cringe even when you know it’s fake. A lot of great work has gone into creating this rich, believable back-story.
Here are a few links to get you immersed in the funny:
VIEW George Simmons’ MySpace page
VIEW Raaaaaaaandy’s MySpace page
Posted by Tyronne Schaffer