The new SLS AMG site by Jung von Matt/Alster brings a immersive full motion video flash experience that lets the user experience the new car hands on. Using context sensitive actions in a series of quck events, users are asked to press certain key commands to progress through the experience. For example, in one scenario the user is asked to press the down arrow to brake, and while still holding the key is asked to press the space bar to accelerate. The user is then told to release the brake, which results in the car peeling and accelerating forward. In another scenario, the user must time the key presses in order to shift through the gears. Experiences like these are immersive and give the user an active role in the experience. The history of the medium can be traced back to the 1980s, when the first full motion video game was released on the laserdisc. It was called Dragon’s Lair. Its legacy lives on in the new SLS AMG site.
Posted by michael