I shake my fist at Starbucks, but they definitely know how to use a brand image. This is an attractive website with smooth animations, great colors, subtle-but-pleasant sound (who knew writing in chalk could sound nice?), and chalk dust! Considering the high-quality of the artwork, the frame around the site is a little sloppy, but that’s forgivable. This site actually makes it a small pleasure to take their “survey” and find out what kind of coffee I should buy from them–even if I have no intention of buying their coffee.
Of course this solution won’t always work, but it’s a nice reminder that sometimes bells and whistles aren’t necessary. Keeping things simple while focusing on one solid concept and polishing it to a shiny finish can really go a long way, requiring little leg work to get the message around.
Check it out: http://www.starbuckscoffeeathome.com/
Posted by The Rooster
