kristin's Post Archive

Monday, September 20th, 2010

The Concept Farm Named to Ad Age’s Best Places to Work list

The Concept Farm has been named on Ad Age’s first-ever Best Places to Work list in Marketing & Media. Only 30 agencies across the U.S. made the exclusive list and, of those, we were among only 10 that were profiled for the story.

It’s great to see the Concept Farm get the recognition it deserves for being such a unique place that values creativity, collaboration and a sense of humor.

For our clients, this great work environment translates into better ideas, more efficiently executed. No drama. No waste. http://bit.ly/9cS9S2ad-age-best-places-logo-200px1

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Tuesday, August 17th, 2010

Not All Sports Audiences Are Created Equal

Jon Last had a great post last week on the MediaPost Marketing:Sports blog. Jon makes a great point about level of fan engagement and how it can increase ROI for sports sponsorships. As we know with our work for ESPN, Versus and Disney’s Wide World of Sports Resort, reaching a fan base with a true passion and affinity for your brand (or your sport) with more targeted messaging and media will result in much more visceral impact. They’ll remember the work; they’ll share it with friends; and, ultimately, you’ll see them act on it. That level of engagement will see more sales, more viewers, or more revenue for sponsors. http://bit.ly/ahnT0e

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