The Concept Farm’s Fresh Ideas 365

Isn’t it odd how the simplest of ideas, often just small improvements upon existing products, can take decades to be realized? Then, once these ideas have been conceived, they are frequently so simple and intuitive we can’t help but wonder what took so long.

One such innovation is Brush & Rinse which is described as follows by its’ creators at Amron Experimental:

Brush & Rinse is a toothbrush that can redirect water from a faucet to your lips for easy rinsing. Current methods of getting water into our mouths for rinsing after brushing are sloppy, create waste, and place unnecessary stress on our bodies. And, people love water fountains.

Brush & Rinse reflects the harried way most people actually brush their teeth rather than the idealized depiction from television and film where characters are careful to use just the right amount of toothpaste and always fill the tumbler to rinse.

Despite over 125 media mentions worldwide and numerous design awards, Brush & Rinse will remain a prototype until it reaches the 50,000 unit pre-sale threshold. You can visit Moq7.com to help reach the production quota by pre-ordering at just $2.18.

Posted by Sean Biederman

The folks at Environmentally Conscious Organization, Inc. (e.c.o.) really understand the new kind of thinking that is needed to address today’s environmental and business challenges. For more than a few reasons, their GreenBox should become the industry standard in a pizza delivery business where little has changed since Papa John’s added a cup holder for their Special Garlic Dipping Sauce.

e.c.o. understands that recycled materials are a necessary but not sufficient condition in next-generation packaging. Their novel design breaks down into serving plates and storage for leftovers thereby reducing waste and providing a point of differentiation for pizza makers that use it.

The final piece of the puzzle comes in the cost of the GreenBox which is no different than existing boxes, making it a wonderful choice even for proprietors who are unwilling to sacrifice anything to aid the environment.

Will the GreenBox become ubiquitous wherever piping hot pies are sold? More importantly, will it inspire similar re-imaginations in other industries?

See the GreenBox in Action

Posted by Sean Biederman