Tyronne Schaffer's Post Archive

Friday, September 25th, 2009

Gisele and UN Combat Climate Change.

un_gisele_lifevest

On Sunday 20th of September 2009 at the Washington Square Park fountain in New York city, The Concept Farm worked with the United Nations Environmental Program (UNEP) to host a press conference to influence public and political views during Global Climate Week – as a way of supporting the comprehensive global climate agreement in Copenhagen.

Alongside supermodel Gisele Bundchen, Environmental Ambassador for UNEP, The Concept Farm put dozens of kids of all ages in life vests – to symbolize the rising seas – and to provide stopping power for both media and passers-by.

The event was a huge success gathering both US and international media attention.

Posted by Tyronne Schaffer

Monday, August 17th, 2009

This Is Global Warming

This December, world leaders will meet at the U.N. Copenhagen Climate Control Summit. President Obama does not plan to attend. We’d like to change his mind. Watch the video, then get more information and sign the petition at http://www.sscop15.org

Posted by Tyronne Schaffer

Friday, July 24th, 2009

The Most Epic Race Ever Inked

Adventures from the Epic Cycle Episode 7

As the Tour de France nears its end, so does the Adventures from the Epic Cycle motion comic. The Concept Farm has developed the cycle-centric series exclusively for Versus, using actual race events as inspiration. Check out Episode 7 and be sure to watch the exciting conclusion of the Tour de France on Versus.

View all Adventures from the Epic Cycle episodes

Posted by Tyronne Schaffer

Friday, July 17th, 2009

Funny Ha Ha

astro-not2

Director Judd Apatow is no stranger to using viral videos to promote his upcoming films. For Funny People, starring Adam Sandler and Seth Rogan as stand-up comedians, Apatow has upped the ante. To enrich the experience, not only did Apatow create a real concert in LA featuring Sandler and Rogan performing in character, he also created other content (movie clips, stand-up clips) of the actors performing in character. You can see them on their MySpace pages, in YouTube videos and even on NBC.com. The promo of a mock NBC classroom comedy featuring Jason Schwartzman is so dead-on, you can’t help but cringe even when you know it’s fake. A lot of great work has gone into creating this rich, believable back-story.

Here are a few links to get you immersed in the funny:

VIEW George Simmons’ MySpace page

VISIT NBC’s Yo Teach! page

VIEW Raaaaaaaandy’s MySpace page

Posted by Tyronne Schaffer

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