People hate airlines, but not Southwest Airlines. That’s because the brand stands for fun and efficiency. The brass understands that their employees are critical in achieving their quick turnarounds. So they empower/enlist them to keep things moving along. And the employees do, but in a good-natured way that doesn’t make its clients feel like freight. And in ways that also embody the brand’s attributes. Southwest recognizes that the paint on the airplane isn’t the only thing that does branding work. Case in point: here’s a video we like of a flight attendant delivering his pre-flight spiel. Watch it and us you don’t feel a little thawing in your heart for at least one airline.
Posted by Tyronne Schaffer
