Tyronne Schaffer's Post Archive

The Concept Farm is helping spread the Bank of New York Mellon’s message across the globe, including advertisements seen in Japan, Hong Kong, and Korea.

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Posted by Tyronne Schaffer

Friday, February 20th, 2009

Stand up to Global Warming

All farmers rely on the earth. So when Greenpeace told us how much coal plants contribute to global warming, we created a campaign to tell Washington to clean up all that dirty power. Susan Sarandon lent her voice to this video calling attention to a protest at the Capitol Power Plant in Washington.

Posters with bold, single word headlines helped support the effort.

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Posted by Tyronne Schaffer

Sunday, February 15th, 2009

Versus Tour of California is Epic

With the return of Lance Armstrong, all eyes are on the Tour of California. The Concept Farm’s campaign for Versus , appropriately titled “The Epic Cycle”, watches Lance get back on the bike for his highest profile race since his return. Check out or spot, then check out the race on Versus!

Posted by Tyronne Schaffer

Thursday, February 12th, 2009

And the Emmy Nominees are…

The Concept Farm was just nominated for New York Emmys, recognizing American Heart Association’s “Anything For Stroke” campaign and our “Cool in Your Code” television program.
See what the buzz is all about.

Cool in Your Code

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American Heart Association Campaign

Posted by Tyronne Schaffer