Texting and driving has become an epidemic of deadly proportions. Working with the Ad Council, The Concept Farm has created an integrated campaign with many different executions under one unified theme, “Stop The Texts. Stop The Wrecks.” Our goal is to get America to share their ideas on how to fix the problem and optimize our messaging to change behavior and save more lives. Please visit stoptextsstopwrecks.org to see the work and share your thoughts.
Posted by Matt
The Concept Farm has been named on Ad Age’s first-ever Best Places to Work list in Marketing & Media. Only 30 agencies across the U.S. made the exclusive list and, of those, we were among only 10 that were profiled for the story.
It’s great to see the Concept Farm get the recognition it deserves for being such a unique place that values creativity, collaboration and a sense of humor.
For our clients, this great work environment translates into better ideas, more efficiently executed. No drama. No waste. http://bit.ly/9cS9S2
Posted by kristin
I shake my fist at Starbucks, but they definitely know how to use a brand image. This is an attractive website with smooth animations, great colors, subtle-but-pleasant sound (who knew writing in chalk could sound nice?), and chalk dust! Considering the high-quality of the artwork, the frame around the site is a little sloppy, but that’s forgivable. This site actually makes it a small pleasure to take their “survey” and find out what kind of coffee I should buy from them–even if I have no intention of buying their coffee.
Of course this solution won’t always work, but it’s a nice reminder that sometimes bells and whistles aren’t necessary. Keeping things simple while focusing on one solid concept and polishing it to a shiny finish can really go a long way, requiring little leg work to get the message around.
Check it out: http://www.starbuckscoffeeathome.com/
Posted by The Rooster
Japanese tech. companies are reeling from the blows by the recent iGadgets that have hit their shores. Apple, among other U.S. (and Asian) technology companies, have begun to dominate the Japanese technology market, something that is indeed shocking for a country that prides itself for being on the cutting edge of tech. Companies like Sony and Konami (the video game company) are having to adapt how and what they develop to this changing market. Sony is already working on a iPad-like device.
I don’t find the iPad to all that remarkable, but I love the reaction it’s generating in other computing companies. It’s getting everyone to jump in and take a crack; we’re going to be seeing some great stuff in the near future. I look forward to seeing what those creative Japanese companies think of.
Posted by Ben Paddock
