Isn’t it odd how the simplest of ideas, often just small improvements upon existing products, can take decades to be realized? Then, once these ideas have been conceived, they are frequently so simple and intuitive we can’t help but wonder what took so long.
One such innovation is Brush & Rinse which is described as follows by its’ creators at Amron Experimental:
Brush & Rinse is a toothbrush that can redirect water from a faucet to your lips for easy rinsing. Current methods of getting water into our mouths for rinsing after brushing are sloppy, create waste, and place unnecessary stress on our bodies. And, people love water fountains.
Brush & Rinse reflects the harried way most people actually brush their teeth rather than the idealized depiction from television and film where characters are careful to use just the right amount of toothpaste and always fill the tumbler to rinse.
Despite over 125 media mentions worldwide and numerous design awards, Brush & Rinse will remain a prototype until it reaches the 50,000 unit pre-sale threshold. You can visit Moq7.com to help reach the production quota by pre-ordering at just $2.18.
Posted by Sean Biederman
The folks at Environmentally Conscious Organization, Inc. (e.c.o.) really understand the new kind of thinking that is needed to address today’s environmental and business challenges. For more than a few reasons, their GreenBox should become the industry standard in a pizza delivery business where little has changed since Papa John’s added a cup holder for their Special Garlic Dipping Sauce.
e.c.o. understands that recycled materials are a necessary but not sufficient condition in next-generation packaging. Their novel design breaks down into serving plates and storage for leftovers thereby reducing waste and providing a point of differentiation for pizza makers that use it.
The final piece of the puzzle comes in the cost of the GreenBox which is no different than existing boxes, making it a wonderful choice even for proprietors who are unwilling to sacrifice anything to aid the environment.
Will the GreenBox become ubiquitous wherever piping hot pies are sold? More importantly, will it inspire similar re-imaginations in other industries?
See the GreenBox in Action
Posted by Sean Biederman
BAM! WHAP! POW! The Concept Farm newest action-packed project is Adventures From The Epic Cycle, an online motion comic series supporting professional cycling coverage on Versus.
Adventures From The Epic Cycle follows the warriors of professional cycling on their continuing quest for glory. The motion comic format is an exciting way to capture the heroic, larger than life feats these riders accomplish race after race. Their overwhelming desire to win fuels them through pain, injury, grueling schedules and heartache. The Concept Farm has been working closely with former professional cyclist and current commentator Bob Roll to get the inside scoop on this year’s cycling action. Episode One is up and ready for viewing and more exciting episodes are on the way.
Watch Episode 1 - The Road
Posted by Tyronne Schaffer
Today is Arbor Day, and Diane LaViano, CFO of The Concept Farm, is volunteering to help plant over 200 trees in East Williamsburg.
As part of MillionTreesNYC Month, the New York Restoration Project and sponsor BNP Paribas are hosting the all day event. Friends of NYC, including Glenn Close, will be digging in to create a cleaner, greener New York City.
Diane is an avid arborist and long time member of the Brooklyn Botanic Garden. She fosters the Concept Farm’s commitment to building strong relationships in our communities and supporting efforts to achieve environmental survivability.
From the MillionTreesNYC website:
MillionTreesNYC, one of the 127 PlaNYC initiatives, is a citywide, public-private program with an ambitious goal: to plant and care for one million new trees across the City’s five boroughs over the next decade. By planting one million trees, New York City can increase its urban forest—our most valuable environmental asset made up of street trees, park trees, and trees on public, private and commercial land—by an astounding 20%, while achieving the many quality-of-life benefits that come with planting trees.
The City of New York will plant 60% of trees in parks and other public spaces. The other 40% will come from private organizations, homeowners, and community organizations.
Posted by Mother Hen