Nick O’neill did a nice write up summary of John Pleasants’ talk on social gaming at #SXSW http://bit.ly/dn1726 – I wanted to add a couple points I heard that stuck with me.
STORED VALUE & THE FACEBOOK CURRENCY
Playdom’s monetization strategy is free to play, build engagement and convert to paying customers through microtransations. Common among social games – what was interesting though was that while only 2% of gamers typically make a transaction – those with stored value in their accounts are up to 4x more likely to spend. Good piece of data. You could make the case that everyone should get an account with some credit value when they join.
And under the header of what’s next he also noted that Facebook currency could explode through social games simply due to the platform’s scale. This begs the question whether facebook currency ever migrates offline as well…stay tuned.
If you have any interest in social gaming I recommend finding the video or podcast of this session or at least finding some interviews with him. You’ll get a good dose of data and insight…
http://my.sxsw.com/events/event/682
Posted by Matt