Jon Last had a great post last week on the MediaPost Marketing:Sports blog. Jon makes a great point about level of fan engagement and how it can increase ROI for sports sponsorships. As we know with our work for ESPN, Versus and Disney’s Wide World of Sports Resort, reaching a fan base with a true passion and affinity for your brand (or your sport) with more targeted messaging and media will result in much more visceral impact. They’ll remember the work; they’ll share it with friends; and, ultimately, you’ll see them act on it. That level of engagement will see more sales, more viewers, or more revenue for sponsors. http://bit.ly/ahnT0e
Posted by kristin
